Our Model

The New Model for Unbanked Sales

Non Traditional Access for the Unbanked and Underbanked


CEO Jose Garcia Explains The Problem

For a generation, banks, financial institutions, and lenders believed the solution to the unbanked and under banked problem was to "offer traditional access for non traditional customers." They believed that more physical branches would have attracted these consumers to their institutions, ignoring the many educational, cultural and logistical barriers keeping the unbanked and under banked away from them.

Banks recognized that many of their target consumers are Hispanics and implemented what they believe is an effective Hispanic marketing strategy. This extended to hiring a bilingual person at the branch or voice messages in Spanish.

Financial institutions believed the "unbanked" and "under-banked" were the same.

They were wrong.

Non traditional customers do not have transportation, many work more than one job, they do not have two forms of ID, have and very little free time.

The "under-banked" and the "unbanked" are very different. Although they share a lack of trust in banks. They fear a system that they do not understand and on the few occasions they visit a bank, they are made to feel unwelcome.

Non traditional customers require a non traditional business model. Their needs for financial services are no different than the traditional banked consumer; they just meet them in different ways.

B2EMobile has successfully built and delivered the new financial services model for the unbanked.

What We Do

Servicing the Customer Where The Customer Is


COO Will McCuen Explains How We Do It

The unbanked customer is not the same as the traditional financial services customer. He or she may not have transportation, and in many cases lives with relatives, has no fixed address, and may not have traditional forms of identification.

It is all about convenienence and safety. Provisioning cash when needed and where needed, B2EMobile's fleet of armored vehicles meet the unbanked at their place of work to cash their checks. For those who subscribe to a pay card for added safety and convenience, the on-board ATM enables the customer to access cash, send money to relatives anywhere in the world, pay utility bills and other bills, and subscribe to medical discount services.

The B2E Mobile armored vans are operated by bilingual personnel who offer services in both English and Spanish.

Why It's Important

America's Hidden Victims

Because the financial services community has wrongly offered traditional access to services for non traditional customers, their efforts, evidenced by the growth of the unbanked consumers have been widely unsuccessful. Offering Spanish speaking tellers for bank branches is of no use if the customer has no transportation and cannot get to a branch. Or the branch is closed when the consumer needs the service.

Offering checking accounts to the unbanked has continually failed because they cannot use traditional banking services. Moreover, for the ones who have tried it, the first overdraft experience causes them to not ever try it again.

To meet the "demand" for cash, many unscrupulous and unlicensed merchants are quite willing to cash checks for whatever the market will bear, based on the hour of the day. The later the hour, the higher the fee. They take advantage of the fact that for the unbanked, no-cash means no-food on the table. The unbanked also falls prey to criminals who are aware that on payday, the unbanked has all their cash on their person and are easy targets. In some communities, criminals refer to them as walking ATMs.

Sometimes the government intervenes and shuts down some of the predatory merchants, but there are simply too many of them and not enough government resources to allocate to the problem.

What is needed is an effective model for delivering financial services to the unbanked and under-banked which meets their need for comprehensive financial services in a way that is safe, effective, and reasonably priced.

This is B2EMobile.

Unbanked and UnderBanked

UnderBanked are Different From Unbanked

Walmart Report
on Unbanked and Underbanked

There are currently 54.9 million under-banked consumers and they are vastly different from the unbanked. The under-banked may have computers, they have fixed addresses, adequate ID's and they have some form of transportation. They can use some of the traditional financial services. However, they choose not to.

There are also 51.5 million unbanked consumers who have little if any access to transportation. They are often victims of crime because they carry their entire pay around on payday and the criminals know who they have it. They are robbed because criminals know they probably will not file a police report because of fear of the authorities. The unbanked seldom have access to computers so they cannot pay their bills on-line, and they cannot send money easily to the loved ones they support.

Moreover, the lack of traditional forms of identification which makes it difficult for them to participate in our main stream financial systems...

Until now.

Our Model

From the Customer In---Not From the Branch Out


Satisfied Customer #1

Satisfied Customer #2

Most financial institutions try to extend their infrastructure---the branch or the grocery store kiosk and attempt to make these work for the unbanked. This has failed because the unbanked and the under banked are different consumers, with different needs and culture.

In our model, we meet the unbanked at their job site when they get paid. We cash their checks and give them free Pay Cards which are also debit cards. This reduces the risk of losing all their money when victimized by criminals because their money is safe in their card account.

We can process a check in less than 25 seconds. To a consumer who is pressed for time this is an important consideration. For their employer who demands productivity, keeping the employee from leaving the work place is productive and safe.

The unbanked employee can pay their bills; send money to loved ones outside the country in seconds, with no risk and no high fees. To the unbanked this is one less thing to worry about. For those who have a car, there is a fuel savings cost as well.

The employer does not have the employees leaving the job site to cash a check at an unscrupulous payday check cashing center. They know that their hard working employee is being abused by local merchants but can do little to prevent it.

The unbanked employee never has an overdraft, with hidden, expensive fees. The Unbanked wants no part of a bank that charges a $35.00 overdraft fee for a $1.00 negative balance.

The B2E services model offers many kinds of traditional financial services to the non traditional customer because we serve the consumer where they are in ways they readily understand and accept. They no longer need to go to the branch, because the branch comes to him.

B2E Mobile---the successful model for the unbanked community.

10 Myths of the Unbanked

A New Report From Aite Group

Debunking the Myths About the Unbanked and Underbanked

Many of the stereotypes about the unbanked and underbanked most commonly held by bank executives, regulators and consumer advocates are flat-out wrong.

Boston, MA, February 4, 2009 - A new report from Aite Group, LLC debunks 10 myths commonly held by bank executives, regulators and consumer advocates about unbanked and underbanked consumers. The analysis is based on a 400-person survey with consumers at check-cashing stores, completed in November and December of 2008.

Among the myths debunked by the report is the belief that consumers are unbanked or underbanked because of cultural and attitudinal reasons. Instead, it reveals that people are unbanked for very practical reasons, including credit, pricing, cash flow and service issues. Fifty-three percent of unbanked consumers in Aite Group's survey are impeded by credit issues, while an additional 28% face pricing issues with checking accounts, 12% are impeded by cash flow issues, and 7% constrained by service issues.

"Consumers that are underbanked and unbanked often choose to be so for practical reasons rather than attitudinal ones," says Gwenn Bézard, research director with Aite Group and co-author of this report. "Greater education and marketing wizardry is unlikely to succeed in attracting this group to checking account relationships. The only way for banks to seriously compete is to deliver a better product and value proposition."

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